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Plant-based protein on the go.
Off-Piste Provisions is a snack company that wanted to do things differently. To not just be New Zealand’s first plant-based protein alternative that rivalled the taste, texture and chew of its animal alternative, but to carry their ethos through everything they did.
From choosing ethical digital platforms and refusing to invest in the tech giants, to transforming their social media feeds into a customer feedback loop with real time product developments, we collaborated with Off-Piste Provisions to create a brand and marketing strategy that built a community around their business and powered a crew of passionate, genuine ambassadors.
Brand+Butter worked with the team to develop their brand strategy, design guidelines, packaging, uniforms, seasonal photography, website, focus groups and marketing strategy, and continue to collaborate on marketing implementation including activations, social media, product collabs and influencer management.
To upskill their internal team to take the marketing reigns, we created lift and shift templates and trained the crew in the art of creative comms.
Take a look at their website here and stock up on the good stuff while you're there.
