Local Cellar

Blasting through the elitism surrounding good wine, and linking wine explorers with independent drops.

The world of wine can be complicated and impenetrable. Local Cellar is a customised wine case company for independent vineyards looking to expand their reach and wine lovers looking to expand their palate. The antithesis to self-indulgent tasting rooms and overwhelming supermarket aisles.

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We worked with the team to take their name ‘Local Cellar’ and develop it into a platform that changed the way people think about wine, celebrated the journey of discovery and created the concept of your local cellar:

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A place where you can throw on a guilty pleasure, tell borderline jokes and drop in a swear word or seventy. Where your wine friend knows your poison enough to recommend a little something different and explains why in a way that you not only understand, but enjoy. Casual, fun, unpretentious, inclusive and a guaranteed good time.

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Through brand strategy, brand design, package design and a new website, we crafted an environment that sparked joy, encouraged exploration, poked fun at the boring wine industry and talked to the endless insights around consuming quality wine in the comforts of home.

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