hej hej

hej-hej is a New Zealand fashion brand that works with hand-picked, boutique workshops in China to create distinctive pieces from premium fabrics that are given the nod from ultimate style icon, Mother Nature.

“Designed for ladies with equal parts attitude and style, we’re a punch of colour, unfiltered personality and living proof that luxury can be playful and fashion can be effortless. 
One founder in Auckland, the other Shanghai, a pattern maker in Hamilton and carefully selected suppliers in China, what began as two ladies with a hole in their wardrobe is now an international brand that invites women from around the world to pull on their Fancy Pants, don their dancing sneakers and shout ‘hej’ from the rooftops.” 

Each season, we work with these wonderful ladies to create a concept for their new collection that flows through to the name of the individual items and copywriting on their website, social media platforms and outdoor advertising. We’ve also helped them name and run their blog ‘Fancy Seeing You Here’ and ‘Behind the Seams’. Go on, snoop around.