Discovering your why, what and who for.
We begin by working with you to analyse your market, investigate your audience and identify the key elements of your brand strategy that make you stand out from the crowd, connect with your customer and draw a community around your brand. Or add some of that good stuff, if you’re lacking.
We then go away and delve deeper into each element, before developing your authentic purpose, brand positioning statement and creative platform, which will form the foundation of all the other good stuff to come.
Our brand strategy framework is the Ron Swanson of marketing services - reliable, raw yet somehow refined, surprising and steers you right every time.
Discovery Workshop
Brand Purpose + Positioning Strategy, including objectives, audience, purpose, brand positioning statement and creative platform, values and tone.
Discovery Workshop
Brand Purpose + Positioning Strategy, including objectives, audience, purpose, brand positioning statement and creative platform, values and tone.